Last Updated: March 2004

Bruce Building Company strives to offer its visitors the many advantages of Internet technology and to provide an interactive and personalized experience. We may use Personally Identifiable Information (your name, e-mail address, street address, telephone number) subject to the terms of this privacy policy. Please note this policy applies only to information collected by Bruce Building Company online and does not impact information collected or used by Bruce Building Company or its affiliates through other means.

How we gather information from users.

How we collect and store information depends on the page you are visiting, the activities in which you elect to participate and the services provided. You can visit many pages on our site without providing any information. Other pages may prompt you to provide information, such as when you register for access to portions of our site, sign up for membership or request certain features (e.g., newsletters, news updates and other products). You may also provide information when you participate in sweepstakes and contests, voting and polling activities, message boards and other interactive areas of our site.

Like most Web sites, Bruce Building Company also collects information automatically and through the use of electronic tools that may be transparent to our visitors. For example, we may log the name of your Internet Service Provider or use "cookie" technology. Among other things, the cookie may store your user name and password, sparing you from having to re-enter that information each time you visit, we may also gather information through other means. In certain cases, you can choose not to provide us with information, for example by setting your browser to refuse to accept cookies, but doing so may limit your ability to access certain portions of the site or may require you to re-enter your user name and password. Additionally we may not be able to customize the site's features according to your preferences.

What we do with the information we collect.

We will use your information only as permitted by law. Aggregated Information (information that does not personally identify you) may be used in many ways. As one example, we may combine information about your usage patterns with similar information obtained from other users to learn which pages are visited most or what features are most attractive. Aggregated Information may occasionally be shared with our advertisers and business partners, but cannot be used to contact you individually.

We also collect information to enhance your visit and deliver more individualized content and advertising. For example, we may use Personally Identifiable Information collected on BruceBuildingCompany.com to communicate with you regarding our Terms of Service and privacy policy, products and services offered by Bruce Building Company and other affiliates and partners, administration of sweepstakes and contests, processing e-commerce transactions and other topics we think you might find of interest. We reserve the right to share this information with other associated business units and affiliates, including for example our affiliated entities in which Bruce Building Company has an ownership interest or marketing partnerships (collectively, "Affiliates"). This policy does not apply to any Affiliate's use of such information.

Personally Identifiable Information collected by Bruce Building Company may also be used for other purposes including but not limited to site administration and troubleshooting. Certain third parties who provide technical support for the operation of our site (our Web hosting service provider, for example) may access such information.

As we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses. In such transactions, user information may be among the transferred assets. We may also disclose your information in response to a court order, at other times when we believe we are reasonably required to do so by law and/or whenever we deem it appropriate or necessary to give such information to law enforcement authorities. Please note we may not provide you with notice prior to disclosure in such cases.

Your choice to opt out.

The quality information on Bruce Building Company may be supported by advertising revenue and a controlled program of e-mail marketing is an important element of our online presence. Like other web site owners, we sometimes permit our advertising and promotional partners to e-mail you about services, features, products, special offers and unique content we believe might interest you. If you prefer not to receive e-mail communications sent directly from our advertisers or promotional partners please email us at optout@brucebuildingcompany.com. If you decline to participate in our co-marketing programs, we will not share the Personally Identifiable Information you provide with non-Affiliated advertisers for such purposes, though we may on occasion send you information on their behalf.

Affiliated sites, linked sites and advertisements.

Bruce Building Company expects its partners, advertisers and third-party affiliates to respect the privacy of our users. However, third parties, including our partners, advertisers, affiliates and other content providers accessible through our site, may have their own privacy and data collection policies and practices. For example, during your visit to our site you may link to, or view as part of a frame on a Bruce Building Company page, certain content that is actually created or hosted by a third party. Also, through Bruce Building Company you may be introduced to, or be able to access, information, Web sites, advertisements, features, contests or sweepstakes offered by other parties. Bruce Building Company is not responsible for the actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.

While on our site, our advertisers, promotional partners or other third parties may use cookies or other technology to attempt to identify some of your preferences or retrieve information about you. Through features available on our site, third parties may use cookies or other technology to gather information. Bruce Building Company does not control the use of this technology or the resulting information and is not responsible for any actions or policies of such third parties.

Contacting us.

We can be reached by contacting:

Bruce Building Company
35980 Woodward Avenue Suite 200
Bloomfield Hills, MI 48304
Email: bbcinfo@brucebuildingcompany.com

Changes to this policy.

Bruce Building Company reserves the right to change this policy at any time. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will mean you accept those changes. Information collected prior to the time any change is posted will be used according to the rules and laws that applied at the time the information was collected.

Governing law.

This policy and the use of this Site are governed by Michigan law. Any claim related to the Site or this policy shall be brought in a federal or state court in Detroit, Michigan, within one year after the claim arises. You agree no such claim may be brought as a class action. Users of Bruce Building Company consent to the jurisdiction and venue of such court as the most convenient and appropriate for the resolution of disputes concerning this policy. Bruce Building Company is controlled, operated and administered entirely within the United States. If you are located outside the United States, please note the information you provide to us will be transferred to the United States. You hereby consent to this transfer.

In the event case of any conflict between the terms of this policy and the terms of any electronic or machine readable privacy policy (for example, a P3P electronic privacy policy), the terms of this written policy shall control.